Umm Al Qura for Development & Construction

Project Overview
The Masar Project in Mecca is one of the most ambitious urban transformation initiatives in the Middle East — a modern infrastructure corridor designed to accommodate millions of pilgrims and residents with state-of-the-art mobility, hospitality, and service facilities.
VOTACT was engaged by Umm Al Qura for Development & Construction to visually document, monitor, and narrate the evolution of this iconic project. The goal was to provide long-term time-lapse documentation, precision aerial mapping, and cinematic video storytelling that could serve both as an operational record and a showcase of national progress.
Challenges
Extremely large, multi-zone development spanning high-density urban and restricted zones.
Constant movement of heavy machinery and labor, requiring precise planning for safe drone operations.
Continuous construction under high temperature and light variations demanding robust time-lapse systems.
Need for visually engaging communication content to present the project’s progress to investors, government bodies, and the public.
VOTACT Solution
VOTACT developed a comprehensive visual intelligence and storytelling system combining advanced time-lapse capture, periodic drone surveys, and professional video production. The approach ensured uninterrupted documentation, technical accuracy, and high-impact visuals aligned with the cultural and architectural significance of Mecca.
Key Components
Long-Duration Time-lapse Systems: Weatherproof, solar-backed camera stations installed at multiple vantage points to capture 24/7 progress—covering major construction zones, highways, and landmark structures.
Drone Aerial Mapping: Scheduled RTK-enabled drone flights conducted during non-peak hours for 3D visualization, volumetric analysis, and large-scale progress tracking.
Video Production: Curated footage from both aerial and ground sources crafted into cinematic project documentaries and investor highlight reels.
Implementation
Survey & Site Coordination: VOTACT’s team collaborated with on-site engineers and security authorities to plan safe drone corridors and fixed camera positions aligned with local operational and religious protocols.
System Installation: Rugged time-lapse units and high-stability mounts established across critical zones; drones pre-calibrated for recurring flight routes.
Ongoing Capture & Maintenance: Regularly scheduled data retrieval, visual calibration, and health checks ensured uninterrupted capture quality despite harsh desert conditions.
Editing & Post-Production: Data consolidated into time-lapse sequences and films highlighting construction milestones, architectural detailing, and the broader city impact.
Outcomes & Client Benefits
Uninterrupted Visual Record: A continuous timeline of progress covering all major construction phases, from groundwork to façade completion.
Enhanced Stakeholder Communication: Professionally produced films allowed Umm Al Qura to present progress effectively to investors, government representatives, and the public.
Improved Oversight & Reporting: Drone imagery and time-lapse data served as a reliable visual verification tool for project management and compliance reporting.
Cultural and Visual Significance: Cinematic visuals reinforced the project’s importance as a symbol of Mecca’s modernization while respecting its heritage.
Future-Ready Archive: Complete digital repository of construction progress and site transformation, structured for long-term documentation and asset management.
Why VOTACT Delivered Results
Experience in Megaprojects: Proven expertise in handling high-scale, multi-phase construction monitoring under complex logistical conditions.
Precision and Reliability: Equipment engineered for extreme environments with real-time system diagnostics and redundancy.
Integrated Visual Storytelling: Technical documentation translated into impactful visual narratives for communication and legacy archiving.
Collaborative Execution: Coordination with multiple contractors, safety teams, and cultural authorities ensured compliance and efficiency.
Deliverables
This is some teContinuous multi-point time-lapse coverage of the Masar corridor development.
RTK-based drone imagery, 3D mapping visuals, and volumetric analysis datasets.
Monthly and milestone-based progress films for board presentations and investor relations.
Final cinematic documentary showcasing the transformation of the Masar Project from inception to near completion.xt inside of a div block.
Client Impact
VOTACT’s integrated visual intelligence empowered Umm Al Qura to track, document, and showcase the Masar Project with unmatched clarity and precision. The combination of real-time visual evidence and professional storytelling strengthened stakeholder trust and positioned the project as a benchmark in modern urban development.
Through VOTACT’s advanced time-lapse, aerial, and video production capabilities, the Masar Project stands not only as an engineering triumph — but also as a visually documented symbol of Mecca’s evolving urban legacy.